Women Taking the Reins
Ninety five percent of women will take on the lion’s share of financial decision-making in their household at some point in their lives. This could be because she outlives her husband (as statistics would favor), is the higher income earner, gets divorced, never marries or a multitude of other reasons. However, women often report feeling unprepared for the role for some common, frequently cited reasons. Will she be ready when the time comes? What does she need to be successfully served in what has traditionally been a male-dominated industry, sometimes criticized for not catering to the unique needs and preferences of women?